The Cheesecake Addiction, a new Manchester-based bakery, approached me with no existing branding—just a name and a passion for indulgent, handmade cheesecakes. They needed a playful, vibrant identity that would stand out and translate seamlessly across packaging and customer touchpoints. I created a bold custom logotype with a handcrafted feel, paired with a bright orange palette to reflect the brand’s energy and warmth.