For this project, I focused on the keywords zesty and invigorating. The strapline “Quench your thirst and invigorate your senses” became the heart of the brand. The bold monotype logo is paired with a gothic blackletter for subheadings, creating contrast and energy. An electric colour palette amps up the excitement, while a floral icon softens the sharp edges, reflecting the soothing herbal infusion range. All elements come together on a standout can design, supported by a t-shirt, website, and promotional video—Sipps is a brand that refreshes both visually and conceptually.